diff --git a/docs/release-control/v6/internal/subsystems/cloud-paid.md b/docs/release-control/v6/internal/subsystems/cloud-paid.md
index 807b1c0324..1f8d96a541 100644
--- a/docs/release-control/v6/internal/subsystems/cloud-paid.md
+++ b/docs/release-control/v6/internal/subsystems/cloud-paid.md
@@ -504,10 +504,10 @@ while `frontend-modern/src/pages/CloudPricing.tsx`,
 and the self-hosted billing settings surfaces must consume those shared owners
 instead of redefining retail plan facts or counted-unit policy locally.
 That shared ownership also includes display-ready price semantics. Monthly
-headline price, founding-rate override, compare-at strike-through copy, and
-annual summary text must come from the shared plan-definition owners rather
-than page-local string parsing or hardcoded retail amounts inside hosted
-pricing/signup screens.
+headline price, founding-rate override, compare-at strike-through copy,
+campaign badge copy, and annual summary text must come from the shared
+plan-definition owners rather than page-local string parsing or hardcoded
+retail amounts inside hosted pricing/signup screens.
 That same counted-unit boundary also owns the disclosure rule for retail copy:
 default billing and pricing surfaces should use concise monitored-system copy,
 while the full counted-unit definition appears only behind explicit disclosure
diff --git a/frontend-modern/src/pages/CloudPricing.tsx b/frontend-modern/src/pages/CloudPricing.tsx
index 1e18cc879a..d6b8cee665 100644
--- a/frontend-modern/src/pages/CloudPricing.tsx
+++ b/frontend-modern/src/pages/CloudPricing.tsx
@@ -32,10 +32,10 @@ function CloudTierCard(props: { tier: CloudPlanDefinition }) {
           : 'relative'
       }
     >
-      <Show when={t.highlighted}>
+      <Show when={price.campaignBadge}>
         <div class="absolute right-4 top-4">
           <span class="inline-flex items-center rounded-full bg-amber-500 px-2.5 py-1 text-[11px] font-semibold text-white shadow-sm">
-            Founding rate
+            {price.campaignBadge}
           </span>
         </div>
       </Show>
diff --git a/frontend-modern/src/pages/__tests__/CloudPricing.test.tsx b/frontend-modern/src/pages/__tests__/CloudPricing.test.tsx
index 9e9493ccc7..6213bd30e2 100644
--- a/frontend-modern/src/pages/__tests__/CloudPricing.test.tsx
+++ b/frontend-modern/src/pages/__tests__/CloudPricing.test.tsx
@@ -24,6 +24,7 @@ describe('CloudPricing', () => {
       'href',
       '/cloud/signup?tier=starter',
     );
+    expect(screen.getByText('Founding rate')).toBeInTheDocument();
     expect(screen.getByText('$19')).toBeInTheDocument();
     expect(screen.getByText('$29/month')).toBeInTheDocument();
     expect(screen.getByRole('link', { name: 'Choose Power' })).toHaveAttribute(
diff --git a/frontend-modern/src/utils/__tests__/cloudPlans.test.ts b/frontend-modern/src/utils/__tests__/cloudPlans.test.ts
index d9f0256f43..840ba08343 100644
--- a/frontend-modern/src/utils/__tests__/cloudPlans.test.ts
+++ b/frontend-modern/src/utils/__tests__/cloudPlans.test.ts
@@ -12,6 +12,7 @@ describe('cloudPlans', () => {
       cadence: '/month',
       annualSummary: 'or $249/year (save 29%)',
       compareAtMonthlyPrice: '$29',
+      campaignBadge: 'Founding rate',
     });
   });
 
@@ -21,6 +22,7 @@ describe('cloudPlans', () => {
       cadence: '/month',
       annualSummary: 'or $449/year (save 24%)',
       compareAtMonthlyPrice: undefined,
+      campaignBadge: undefined,
     });
   });
 });
diff --git a/frontend-modern/src/utils/cloudPlans.ts b/frontend-modern/src/utils/cloudPlans.ts
index c2bf34dafd..e9a8dd22a1 100644
--- a/frontend-modern/src/utils/cloudPlans.ts
+++ b/frontend-modern/src/utils/cloudPlans.ts
@@ -9,6 +9,7 @@ export interface CloudPlanDefinition {
   monitoredSystems: number;
   support: 'Community' | 'Priority';
   foundingMonthlyPrice?: string;
+  campaignBadge?: string;
   highlighted?: boolean;
 }
 
@@ -17,6 +18,7 @@ export interface CloudPlanPricePresentation {
   cadence: '/month';
   annualSummary: string;
   compareAtMonthlyPrice?: string;
+  campaignBadge?: string;
 }
 
 export const DEFAULT_CLOUD_TIER: CloudTierKey = 'starter';
@@ -31,6 +33,7 @@ export const CLOUD_PLAN_DEFINITIONS: readonly CloudPlanDefinition[] = [
     monitoredSystems: 10,
     support: 'Community',
     foundingMonthlyPrice: '$19',
+    campaignBadge: 'Founding rate',
     highlighted: true,
   },
   {
@@ -93,5 +96,6 @@ export function getCloudPlanPricePresentation(
     cadence: '/month',
     annualSummary: plan.annualSummary,
     compareAtMonthlyPrice: plan.foundingMonthlyPrice ? plan.monthlyPrice : undefined,
+    campaignBadge: plan.campaignBadge,
   };
 }