---
# possible values: blog video podcast
category: podcast
layout:   podcast
# ⚠️ ALWAYS follow this format: "#001 - Some sweet title"
# when displaying only the episode number or the title this has to be constant
# -> view cast.html
title: "#030 - Safing's Marketing Funnel"
keywords: privacy marketing
date: 2021-07-05
tags:
- privacy
- marketing
podcast_link: podcast/030-safings-marketing-funnel.mp3
custom_thumbnail_name: placeholder_S02
podcast_file_size: 39.8 MB
podcast_duration: "40:46"
# actual byte size
podcast_length: 39142623 bytes
summary: "<p>Marketing is ever present. From the snake oil salesman who tricks people into buying useless stuff to the grand events hosted by the marketing mogul Apple to small companies trying to get some attention. One thing is certain: our attention is heavily fought over.</p>
<p>But with all the negative examples we experience, how can a company approach the topic marketing ethically? Dive into today's talk with David and Raphael who discuss Safing's approach to the topic and how we analyze the marketing funnel. How does a person move from never having heard of Safing to becoming a Portmaster user or even a paying customer?</p>

<h4>Support</h4>

- Use the Portmaster for Free, Forever: <a href='https://safing.io/portmaster/'>https://safing.io/portmaster/</a><br/>
- Give Us a Star on GitHub: <a href='https://github.com/safing/portmaster/'>https://github.com/safing/portmaster/</a><br/>
- Tell Two Friends about Safing

<h4>Raphael's Socials</h4>

- <a href='https://twitter.com/Raphty101/'>https://twitter.com/Raphty101/</a><br/>
- <a href='https://reddit.com/u/Raphty101'>https://reddit.com/u/Raphty101</a><br/>

<h4>David's Socials</h4>

- <a href='https://twitter.com/davegson/'>https://twitter.com/davegson/</a><br/>
- <a href='https://github.com/davegson/'>https://github.com/davegson/</a><br/>
- <a href='https://reddit.com/u/davegson/'>https://reddit.com/u/davegson/</a><br/>

<h4>Music Credit</h4>

All music composed by <a href='https://www.philter.no/'>Philter</a>. Intro Song: \"Sunrise\". Outro Song: \"Sunset\"
"


hosts:
- davegson
- raphty
---

{% include audio.html %}