From a98c0a6ccc1fd8a933df126229736d775e08339a Mon Sep 17 00:00:00 2001
From: johnnyburnaway <60918126+johnnyburnaway@users.noreply.github.com>
Date: Wed, 22 Apr 2026 16:32:02 +0200
Subject: [PATCH] Business model page: full rewrite for clarity and simplified
 structure

---
 business-model/index.html | 51 ++++-----------------------------------
 1 file changed, 5 insertions(+), 46 deletions(-)

diff --git a/business-model/index.html b/business-model/index.html
index 27754c2..0e6d671 100644
--- a/business-model/index.html
+++ b/business-model/index.html
@@ -10,15 +10,12 @@ layout: page
       </div>
       <div class="showcase-one-right">
           <h2 class="showcase-one-right-title" style="max-width: 450px;">
-            Provide Local Value for Free, Forever
+            Local Privacy Features, Free to Use
           </h2>
           <p class="showcase-one-right-desc">
-            Everybody deserves privacy, not only the wealthy. That is why
-            so many local privacy features are free, and will remain so forever.
-            This fits perfectly into the Freemium business model as well as
-            into FOSS, free and open source software.
+            Portmaster's core features are free: connection monitoring, DNS filtering, and per-app firewall rules. There is no trial period. The free tier works fully as a standalone tool.
           </p>
-          <a class="btn-secondary" href="{{ site.portmaster_url }}">Discover portmaster</a>
+          <a class="btn-secondary" href="{{ site.portmaster_url }}">Discover Portmaster</a>
       </div>
   </div>
   <div class="showcase-one-container">
@@ -27,50 +24,12 @@ layout: page
       </div>
       <div class="showcase-one-right">
           <h2 class="showcase-one-right-title" style="max-width: 450px;">
-            Sell Protection in Transit
+            Paid Plans for SPN and Advanced Features
           </h2>
           <p class="showcase-one-right-desc">
-            There is privacy that comes with a cost because it requires
-            additional server bandwidth. Naturally, this is where we charge
-            for our superior VPN&nbsp;alternative. You get extra privacy, while
-            we get to finance ourselves.
+            SPN access and investigative features require a paid plan, as they involve additional server infrastructure and bandwidth costs. Revenue from subscriptions funds continued development of Portmaster and SPN. Both remain open source.
           </p>
           <a class="btn-secondary" href="{{ site.spn_url }}">Discover SPN</a>
       </div>
   </div>
-  <div class="showcase-one-container-reverse">
-      <div class="showcase-one-left" style="max-width: 850px;">
-        <img src="{{ site.img_url }}page-specific/business-model/reinvest-earnings-into-privacy.png" alt="">
-     </div>
-      <div class="showcase-one-right">
-          <h2 class="showcase-one-right-title" style="max-width: 450px;">
-            Reinvest Earnings into Privacy
-          </h2>
-          <p class="showcase-one-right-desc">
-            All our income is invested into the privacy cycle: Finance amazing
-            talent. Develop great, open source software - both free and paid.
-            Delight users so more people join and support the cycle.
-            <br>
-            <br>
-            Repeat endlessly to spread privacy to the masses; strengthening
-            the Freedom of our societies.
-          </p>
-      </div>
-  </div>
-  <div class="showcase-one-container">
-      <div class="showcase-one-left" style="max-width: 850px;">
-        <img src="{{ site.img_url }}page-specific/about/safing-hand.png" alt="">
-      </div>
-      <div class="showcase-one-right">
-          <h2 class="showcase-one-right-title" style="max-width: 450px;">
-            Clear Ownership & Transparent Funding
-          </h2>
-          <p class="showcase-one-right-desc">
-            Taking money always means opening up to influences. Therefore, we see it as
-            our duty to not only be open about our ownership, but also about how we
-            financed our journey so far.
-          </p>
-          <a class="btn-secondary" href="{{ site.ownership_url }}">Explore our influences</a>
-      </div>
-  </div>
 </section>