diff --git a/business-model/index.html b/business-model/index.html
index 49b992c..e40483c 100644
--- a/business-model/index.html
+++ b/business-model/index.html
@@ -1,5 +1,5 @@
 ---
-title: Bunsiness Model
+title: Business Model
 layout: page
 ---
 
@@ -8,10 +8,10 @@ layout: page
     <div class="mx-auto lg:mr-0 lg:ml-auto mt-16 md:my-auto px-4 md:px-0">
       <div class="md:ml-4 inline-block max-w-lg lg:mr-32">
         <h2 style="max-width: 404px; line-height: 60px;" class="text-5xl tracking-tight font-extrabold leading-none pt-8 pb-10 lg:w-auto">
-          Provide Local Value for Free. Forever
+          Provide Local Value for Free, Forever
         </h2>
         <p class="text-md opacity-55 max-w-lg">
-          Discover everything that is happening on your computer. Expose every connection your applications make and detect evil ones. Finally get the power to act accordingly.
+          Everybody deserves privacy, not only the wealthy. That is why all local privacy features are free, and will remain so forever. This fits perfectly into the Freemium business model as well as our open source approach.
         </p>
         <div class="py-10 sm:py-10 text-center sm:flex">
           <a href="{{ site.portmaster_url }}">
@@ -29,16 +29,16 @@ layout: page
   <div class="mx-auto grid grid-rows-auto grid-cols-1 grid-row-col lg:grid-cols-2 lg:grid-flow-col mt-32 lg:pt-20" style="max-width: 1700px;">
     <div class="row-start-2 lg:row-start-1 lg:col-start-2 mx-auto lg:ml-0 lg:mr-auto mt-16 md:my-auto px-4 md:px-0">
       <div class="md:ml-4 inline-block max-w-lg lg:ml-32">
-        <h2 style="max-width: 473px; line-height: 60px;" class="text-5xl tracking-tight font-extrabold leading-none pt-8 pb-10">
-          Only Pay for Protection in Transit
+        <h2 style="max-width: 343px; line-height: 60px;" class="text-5xl tracking-tight font-extrabold leading-none pt-8 pb-10">
+          Sell Protection in Transit
         </h2>
         <p class="text-md opacity-55 max-w-lg" style="max-width: 471px;">
-          Protect your whole computer, not just your browser. Block all advertisements and trackers for every application. Easily add your own rules and block individual domains.
+          There is privacy that comes with a cost because it requires additional server bandwidth. Naturally, this is where we charge for our VPN&nbsp;alternative. You get an extra service, we get to finance ourselves.
         </p>
         <div class="py-10 sm:py-10 text-center sm:flex">
-          <a href="{{ site.portmaster_url }}">
+          <a href="{{ site.spn_url }}">
             <button type="button" style="background-color: #000;" class="transform hover:scale-95 inline-flex items-center px-10 py-3 border border-transparent text-xs leading-5 font-extrabold rounded-full text-white hover:bg-indigo-500 focus:outline-none focus:border-indigo-700 active:bg-indigo-700 transition duration-150 ease-in-out uppercase">
-              Discover the Portmaster
+              Discover the SPN
             </button>
           </a>
         </div>
@@ -55,15 +55,12 @@ layout: page
           Reinvest Earnings into Privacy
         </h2>
         <p class="text-md opacity-55 max-w-lg">
-          Make your own rules. Completely cut off applications from the Internet. Or block all p2p connections except for certain apps. Or never connect to specific countries. The Portmaster has you covered.
+          All our income is invested into the privacy cycle: Finance amazing talent. Develop great, open source software - both free and paid. Delight users so more people join and support the cycle.
+        </p>
+        <br>
+        <p class="text-md opacity-55 max-w-lg">
+          Repeat endlessly to spread privacy to the masses; strengthening the Freedom of our societies.
         </p>
-        <div class="py-10 sm:py-10 text-center sm:flex">
-          <a href="{{ site.portmaster_url }}">
-            <button type="button" style="background-color: #000;" class="transform hover:scale-95 inline-flex items-center px-10 py-3 border border-transparent text-xs leading-5 font-extrabold rounded-full text-white hover:bg-indigo-500 focus:outline-none focus:border-indigo-700 active:bg-indigo-700 transition duration-150 ease-in-out uppercase">
-              Discover the Portmaster
-            </button>
-          </a>
-        </div>
       </div>
     </div>
     <div class="mx-auto md:ml-auto row-start-1 self-end md:self-center">
@@ -74,15 +71,15 @@ layout: page
     <div class="row-start-2 lg:row-start-1 lg:col-start-2 mx-auto lg:ml-0 lg:mr-auto mt-16 md:my-auto px-4 md:px-0">
       <div class="md:ml-4 inline-block max-w-lg lg:ml-32">
         <h2 style="max-width: 473px; line-height: 60px;" class="text-5xl tracking-tight font-extrabold leading-none pt-8 pb-10">
-          Ownership & Transparent Funding
+          Clear Ownership & Transparent Funding
         </h2>
         <p class="text-md opacity-55 max-w-lg" style="max-width: 471px;">
-          aking money always means opening up to influences. Therefore, we see it as our duty to not only be open about our ownership, but also about how we are financing this venture.
+          Taking money always means opening up to influences. Therefore, we see it as our duty to not only be open about our ownership, but also about how we financed our journey so far.
         </p>
         <div class="py-10 sm:py-10 text-center sm:flex">
-          <a href="{{ site.portmaster_url }}">
+          <a href="{{ site.ownership_url }}">
             <button type="button" style="background-color: #000;" class="transform hover:scale-95 inline-flex items-center px-10 py-3 border border-transparent text-xs leading-5 font-extrabold rounded-full text-white hover:bg-indigo-500 focus:outline-none focus:border-indigo-700 active:bg-indigo-700 transition duration-150 ease-in-out uppercase">
-              Discover the Portmaster
+              Explore our influences
             </button>
           </a>
         </div>