About page: writing style update, ownership context, remove redundant section

about/index.html

@@ -1,5 +1,5 @@
 ---
-title: About Safing - Love Freedom
+title: About Safing Portmaster
 layout: page
 redirect_from:
   - /our-values/
@@ -13,32 +13,21 @@ redirect_from:
       </div>
       <div class="showcase-one-right">
           <h2 class="showcase-one-right-title" style="max-width: 400px;">
-            We <span class="text-safing-blue-500">love&nbsp;Freedom</span>, just like You
+            Privacy Tools Built to Last
           </h2>
           <p class="showcase-one-right-desc">
-            We are a bunch of ordinary people who want to change the world. Discontent with
+            Safing was originally founded by a small team of privacy activists in Austria. Portmaster and SPN are now developed and operated by IVPN.
-            the global state of mass surveillance, and seeing how it negatively impacts our
-            lives, we decided it was time to do something about it.
-            <br>
-            <br>
-            We still have a long way to go. We hope you'll join the journey.
           </p>
-          <div class="col-container w-full text-left md:text-center lg:w-max lg:text-left">
-            <a class="btn-tertiary" href="#footer">Follow along</a>
-          </div>
       </div>
   </div>
   <div class="feature-one-container">
     <div class="feature-one-container-left">
         <h2 class="feature-one-container-left-title">
-            Engage the problem at
+            Privacy at the
-            <span class="text-safing-blue-500">The Core</span>
+            <span class="text-safing-blue-500">Network Layer</span>
         </h2>
         <p class="feature-one-container-left-desc">
-            The Internet is one of the most beautiful things there is.
+            Every network connection your device makes can expose information to your ISP, advertisers, or anyone observing traffic. Portmaster monitors and filters those connections at the application level.
-            But every connection has the potential to betray you, leaking
-            personal information you never wanted to share. That's where
-            we intercept.
         </p>
     </div>
     <div class="feature-one-container-right">
@@ -46,24 +35,21 @@ redirect_from:
             <i class="icon-shield feature-one-container-right-content-icon"></i>
             <h3 class="feature-one-container-right-content-title">Open Source</h3>
             <p class="feature-one-container-right-content-desc">
-                Secure software can only emerge when many smart people
+                Open-source code can be reviewed, audited, and contributed to by anyone. That's how trust is built in software.
-                review and contribute to the code base.
             </p>
         </div>
         <div class="feature-one-container-right-content">
             <i class="icon-heart feature-one-container-right-content-icon"></i>
             <h3 class="feature-one-container-right-content-title">Transparency</h3>
             <p class="feature-one-container-right-content-desc">
-              The trust to handle your sensitive data can only grow by being open
+              Trust in software that handles your data has to be earned. That means clear ownership, honest business practices, and no hidden influences.
-              about our company. In every aspect.
             </p>
         </div>
         <div class="feature-one-container-right-content">
             <i class="icon-users feature-one-container-right-content-icon"></i>
-            <h3 class="feature-one-container-right-content-title">Our Quest</h3>
+            <h3 class="feature-one-container-right-content-title">Mission</h3>
             <p class="feature-one-container-right-content-desc">
-              We chase freedom so our societies can flourish. Giving control back to
+              Our goal is to give users meaningful control over their own network traffic, across all applications.
-              the people is way overdue.
             </p>
         </div>
     </div>
@@ -77,27 +63,8 @@ redirect_from:
                 A Simple Business Model
           </h2>
           <p class="showcase-one-right-desc">
-            Our business model is Freemium. First provide local privacy for free, forever.
+            Portmaster's core privacy features are free. Paid plans add investigative tools and SPN access. Revenue supports ongoing development.
-            Then let happy users pay for additional privacy features. Finally
-            reinvest earnings into making all of Portmaster better.
           </p>
-          <a class="btn-secondary" href="{{ site.business_model_url }}">Look At The Cycle</a>
-      </div>
-  </div>
-  <div class="showcase-one-container">
-      <div class="showcase-one-left" style="max-width: 850px;">
-        <img src="{{ site.img_url }}page-specific/about/safing-hand.png" alt="">
-      </div>
-      <div class="showcase-one-right">
-          <h2 class="showcase-one-right-title" style="max-width: 450px;">
-            Clear Ownership & Transparent Funding
-          </h2>
-          <p class="showcase-one-right-desc">
-            Taking money always means opening up to influences. Therefore, we see it as our duty
-            to not only be open about our ownership, but also about how we financed our journey
-            so far.
-          </p>
-          <a class="btn-secondary" href="{{ site.ownership_url }}">Explore our influences</a>
       </div>
   </div>
 </section>